“Keep Fresno Beautiful” is now “Beautify Fresno” – and Fresno Mayor Jerry Dyer says the initiative’s goal is to give the city a regular clean up.
“We have a beautiful city, but sometimes our neighborhoods aren’t so beautiful,” said Dyer. “We have beautiful people who live in them, but we need to make sure that we restore that curb appeal. So ‘Beautify Fresno’ is not a one-weekend deal, it’s not a one-week deal, it’s going to be something that we focus on all the way through.”
