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Mayor Dyer Announces Million Pound Challenge

Mayor Dyer Announces Million Pound Challenge

FRESNO, CA – Mayor Jerry Dyer announced his Million Pound Challenge for Beautify Fresno at a press conference this afternoon in downtown Fresno.  Mayor Dyer is calling on all Fresno residents to help Beautify Fresno collect a million pounds of trash from our streets, parks, alleys and trails in 2022.

“I love the enthusiasm and the appreciation our community has shown for the Beautify Fresno movement during the past year,“ said Mayor Dyer. “Over the next 12 months, this challenge will prove that people all over our great city are willing to help, to show that we won’t accept the status quo, and that when we work together, we become One Fresno.”

To reach the million pound goal, Beautify Fresno sanitation crews will be tasked with collecting 900,000 pounds of trash while volunteers and residents will attempt to collect the other 100,000 pounds, whether it comes from an organized cleanup event or by picking up litter around their neighborhood.  In 2021, Beautify Fresno volunteers collected nearly 90,000 pounds of garbage during community-based cleanup events.

To participate in the Million Pound Challenge, residents can participate in Beautify Fresno cleanup events, organize their own small-group cleanup events, or pick up litter on their own and self-report their results.  Beautify Fresno has created a page – – where participants can fill out basic information about their volunteer cleanup efforts and the website will keep a running total of all the trash collected during the year.  Anyone interested in following along with the challenge can visit the website and see results in real time.

The Million Pound Challenge hopes to incentivize residents to do their part to build on the success that Beautify Fresno has achieved in its first year of operation to help make Fresno a cleaner, greener, more beautiful place to live.

Follow Beautify Fresno on Facebook, Twitter, and Instagram: @beautifyfresno or visit our website

Arturo Pineda


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