“We have allowed the new norm to be one of blight, litter, and debris within our business complexes, streets, neighborhoods, and freeways. The trash is so visible, yet many drive by without even noticing it. That must change.”
-Mayor Jerry Dyer
Beautify Fresno is Mayor Dyer’s initiative to improve the City of Fresno’s “curb appeal” through the coordinated delivery of existing City resources to eliminate trash, graffiti, and blight, and by creating community-based cleanup and beautification projects. The Mayor’s vision was to create a new department with a singular focus – a sustainable, city-wide effort to clean Fresno’s neighborhoods, streets, and highways by partnering with local organizations, non-profits, churches, and service organizations, and individuals in the community to beautify, recycle, educate, and empower residents to make Fresno a cleaner, greener, more beautiful place to live, work and play.
This movement has provided numerous opportunities for individuals and groups to join Mayor Dyer in cleanup and beautification events throughout the City of Fresno since its inception in January 2021. Since that time, Beautify Fresno has held over 70 community-based events, including major projects like the Martin Luther King Day of Service, the Great American Cleanup, the Mayor’s Citywide Community CleanUP Day, and Fresno Youth Service Day, where over the course of the year nearly 8,500 volunteers have picked up almost 90,000 pounds of trash, removed over 10,000 square feet of graffiti and planted over 300 trees in our community.
Beautify Fresno is also a proud affiliate of Keep America Beautiful (KAB), the nation’s iconic nonprofit community improvement organization.
Removing litter from streets, highways, neighborhoods, parks, and other public spaces in collaboration with the community while raising awareness about the impact of litter.
Building vibrant sustainable communities by empowering neighbors to beautify and restore public spaces.
Cultivating waste reduction practices within the citizenry in order to divert waste from landfills and transition to a zero waste culture.
Leading presentations, service-learning projects, and awareness campaigns to nurture environmental consciousness.
Honoring the most outstanding environmental efforts of individuals, schools, and organizations.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead