FRESNO, CA- Mayor Jerry Dyer announced a new anti-litter campaign today, a multi-media effort to encourage residents to do their part to keep Fresno clean by properly disposing their waste materials, such as paper wrappers, empty bottles and cans, and cigarette butts. The campaign theme is “Don’t Be A Litterhead” and will run multiple advertisements over the next few months.
“With everyone’s help, we can make a huge difference in the way our community looks and feels about itself,” said Mayor Dyer “Remember, 85 percent of all litter is intentional, but it’s 100 percent preventable.”
Last summer, City Council approved a total of $100,000 for marketing in the Beautify Fresno budget for Fiscal Year 2022. “Don’t Be A Litterhead” was created by JP Marketing, a local advertising agency under contract with the City of Fresno’s Department of Public Utilities, which houses Beautify Fresno and Solid Waste Divisions.
In addition to the marketing campaign, Mayor Dyer also announced that newly-formed Beautify Fresno sanitation crews will begin pro-actively picking up trash and litter around the city in the coming weeks, with an emphasis on Downtown Fresno, Chinatown, and Council District 7 in the central Fresno area.
Mayor Dyer added, “We live in a great city. If we want to keep it a great city, we can’t tolerate trash on our streets and sidewalks. We can’t accept garbage in our parks and neighborhoods. We have to change the status quo.”
“Don’t Be A Litterhead” TV ad: https://www.youtube.com/watch?v=HSyIkPXcopI
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